The 3 S’s – ease-of-use, sociability, and safety – are a good basis for dating site. So just why will it feel like so many web sites tend to be mysteriously missing them using their business plans?

Type LikeBright, another dating internet site established in Seattle that aims to purge deception from the online dating world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined meet up with it. The trio met while their studies at Harvard, and chose to receive LikeBright this current year as part of the TechStars, a company that calls by itself the “number 1 startup accelerator on the planet,” plan in Seattle.

Their own objective, as explained to Aislyn Green of, is not complicated: “LikeBright is actually a TechStars Seattle startup attempting to make dating simple, social and safe for women.” Ladies almost everywhere – and lots of men – complain concerning diminished depend on and rampant lying that troubles online dating sites. For most, it really is come to be these types of an issue that they’ve abadndoned online dating sites altogether and only going back to the original methods of internet dating they’d as soon as denied, like fulfilling through buddies or at social gatherings. LikeBright aims to combat this problem by “creating a dating layer-on fb to simply help females meet individuals through the folks they believe.”

The determination for LikeBright originated from personal experience. Sonya was actually pushed by a desire to help her female buddies browse the sometimes-dangerous arena of online dating, and desired to spot emphasis on the difficulties, frequently ignored, that ladies worry about regarding on the lookout for love using the internet. Ron, a regular tourist, was actually prompted to produce a niche site that came across their nomadic requirements, and Nick learned of this value of meeting a romantic date through somebody you trust whenever a female buddy launched him to his girl.

Before building this site, the trio conducted 50 live interviews with women who desired to share their unique experiences with internet dating. The reactions they was given varied from entertaining on the horrifying, like “every little thing seemed great. Immediately after which the guy requested me if I smoked meth” and “He was 11 and I must drive him residence. He previously walked entirely across town.” Determined that globe lacked a dating web site that leaves ladies initial, LikeBright was created.

LikeBright is actually committed to producing an atmosphere constructed on the 3 S’s. Joining your website is straightforward: it can take 30 seconds to join up via Facebook Connect. The site encourages sociability through providing customers a social context your singles they see and permitting them to connect to buddies – attached or not – on the site. And it is safe: women can use LikeBright anonymously, and every man on the webpage is actually vouched for.

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